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Case studies for several projects recently completed by Wedbush Decision Metrics are available for download below. Each case study includes a detailed description of the project objects, overview of the audience sampled and key data points available as a result of the analysis.

HEALTHCARE SECTOR
  • Align Technology (ALGN) – Invisalign Teen: Understanding treatment practices, potential product growth, and financial issues.
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  • Conceptus (CPTS) – Essure: Assessing procedure logistics, liability risks, and reimbursement issues.
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  • Kinetic Concepts (KCI) – Negative Pressure Wound Therapy: Tracking product growth, product features, trends in procedure volumes.
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  • Medivation (MDVN) – Novel Alzheimer’s Therapy: Gauging clinical significance, trial recruitment, drug attributes, and clinical endpoints.
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  • NeurogesX (NGSX) –Neuropathic Pain Product Assessment: Gauging logistics, procedural pain, off-label use, and reimbursement issues.
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  • Savient Pharmaceuticals (SVNT) – Novel Gout Therapy: Gauging clinical efficacy, treatment application, and reimbursement issues.
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CONSUMER SECTOR
  • Bed Bath & Beyond (BBBY) – Quantifying the impact of Linens n Things closure on market share for bed linens and home furnishings
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  • McDonald’s (MCD) vs. Starbucks (SBUX) Coffee Wars – Is McCafé stealing share from Starbucks or growing the specialty coffee market?
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  • Chinese Online Gaming Sector – Tracking product awareness, usage, longevity, spend, and upcoming game launches.
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  • Holiday Shopping Forecast (2009) – Consumer sector purchasing trends & expectations.
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  • Missy Shopping Forecast (Fall 2009) – Market share shifts and consumer purchase behavior for leading top Missy retailers.
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  • Consumer e-Commerce Behavior Tracking Study – Monitoring volume and frequency of consumer online purchase activity.
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  • Consumer Purchase Intent Tracking Study – Forecasting consumer purchase intent for specific product categories.
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  • Impact of economic pressures on consumer spending (Winter 2008) – Tracking retail spending dislocations due to sharply higher food and energy costs.
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TECHNOLOGY SECTOR
  • Windows 7 (MSFT) – Gauging the impact of Windows 7’s launch on hardware and server refresh cycles.
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  • Unified Computing System (CSCO) – Forecasting adoption of Cisco's launch of its Datacenter Virtualization products.
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  • IT Sector Spending – Tracking IT budget and spending plans.
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